Danish broadcaster TV 2/Fyn has been one of the early adopters that has quickly made a transition from a traditional newsroom setup to an all-encompassing cloud-based workflow. However, a series of challenges have remained, hindering efficiency and causing a slowdown in the operations, resulting in a mounting frustration in the organisation.
The existence of silos between various departments posed a significant obstacle to the smooth news production cycle. Communication breakdowns and disjointed efforts impeded the cohesive execution of tasks, leading to inefficiencies and difficulties in planning future stories.
Furthermore, the underutilisation of TV2/Fyn’s state-of-the-art broadcasting systems prevented them from fully capitalising on the available resources and technologies.
As If Pictures undertook the task of revitalising TV 2/Fyn's operations by offering a suite of comprehensive solutions. This transformative endeavour encompassed revolutionising the broadcaster's archive system, streamlining their workflow with the implementation of a proxy workflow, and introducing metadata design for managing their assets effectively. The culmination of these efforts yielded a notable increase in both speed and efficiency within TV 2/Fyn's production processes.
The introduction of a lighter system facilitated swift task execution, enabling the team to operate with newfound agility and responsiveness. Additionally, As If Pictures introduced house recording and standardized camera formats, accompanied by a series of housekeeping rules, streamlining the content creation process and ensuring consistency and uniformity in output.
March, 2024